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MAX ATVs President Galen Reich Participates in WNYATVA Club “Spring Egg Hunt” event held Saturday, May 15 (Read Article)

Thursday, May 19th, 2022 –  MAX ATVs company President Galen Reich has been an active member of the WNYATVA (Western New York ATV Association) for many years during his continuous tenure in management at MAX ATVs since 1993. WNYATVA is a western New York based amphibious ATV club that was established in 1971 during the early Golden Age of 6×6 amphibious all-terrain vehicles that came to prominence in the U.S. in the early 1970’s. WNYATVA, also known as the “Ribits Riders” club, is believed to be one of the longest active running ATV clubs in the U.S., if not the world! The club generally has dozens of active members who participate in scheduled ATV rides and events throughout the year, except for a pause in the cold western New York winters… (read more)



On This Day…

Sarasota, FL, March 4th, 2022 – As the newly re-organized Recreatives Inc. begins to re-establish itself as the proud manufacturer of the MAX all-terrain vehicle line, we celebrate the 20th anniversary of the announcement in the Buffalo News of a small but significant sale of MAX vehicles to the U.S. Military for use in Afghanistan in the search and fight against al-Qaeda forces following the tragic events of September 11, 2001.

Galen Reich, our new President of Planet Resource Recovery Inc., appears in the Buffalo news article from March 4, 2002, and he facilitated the sale of MAX vehicles to the U.S. military in late 2001, and was himself a tenured manager of the original Recreatives Industries Inc. in Buffalo, NY for over 20 years.

As we ramp-up startup operations and production capabilities, we look forward to supplying the highly mobile extreme-terrain capabilities of MAX vehicles to the U.S. Military, Border Patrol, Law Enforcement Agencies, and any organization in need of crucial mobility in demanding off-road environments.

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About Planet Resource Recovery

Currently headquartered in Sarasota, Florida, Planet Resource Recovery, Inc. is the manufacturer of MAX Six-Wheel Drive Amphibious All-Terrain Vehicles. First launched in 1969, MAX ATV’s have been used in numerous applications relating to recreation, hunting, commercial, industrial, and military. Planet Resource Recovery Inc. will produce the MAX ATV product line along with MAX parts and MAX factory original accessories. For more information about PRRY, visit our new corporate website at or contact Investor Relations at / (800) 255-2511.